Leadership

Practitioner leadership across systems and communities.

GEMBA is led by Amit Rakesh Dubey and Dr Shweta Richa, Directors whose complementary professional experience spans public health, research, field operations, governance, strategic communication, media, technology and multi-stakeholder programme support.

Their shared perspective connects institutional strategy with the realities of implementation - helping GEMBA approach public-purpose challenges through evidence, communication, systems thinking and grounded programme support.

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Complementary perspectives

Different disciplines. One public-purpose direction.

Amit and Dr Shweta share responsibility for GEMBA's purpose, governance and institutional development. Their areas of focus are complementary rather than separate silos.

Amit's focus brings together strategy, partnerships, operations, governance and communication. Dr Shweta's focus brings together public health, research, programme design, field operations and health-systems thinking.

Together, they guide an approach that considers what institutions need to decide, what frontline teams need to deliver and what communities need to access and use.

Amit Rakesh Dubey | Director

Amit brings 15 years of experience across development, governance, strategic communication, media and technology, with a strong focus on public-system communication, stakeholder engagement and implementation support.

His professional experience includes leading communications and IEC support for disaster-management work with the Government of Maharashtra through Palladium India. Earlier, he served as State Consultant - Media, Communications & Documentation with UNICEF Bihar, supporting Nutrition, Early Childhood Development and Anaemia Mukt Bharat, and as Communications Lead for Swasti's Bhopal Healthy City Program.

Amit has also contributed to public-policy and digital-governance evaluation through the NeVA study in Bihar and brings a decade of earlier media experience spanning content, campaigns, digital platforms, team management and engagement with public institutions.

His work connects strategy with usable communication, operational coordination and the practical demands of public-facing programmes.

Selected individual professional experience

Organisation / assignment	Individually attributed role or contribution	Period
Palladium India	Communication Lead; disaster-management PMU support to Government of Maharashtra	March 2025-present
UNICEF Bihar	State Consultant - Media, Communications & Documentation; Nutrition, ECD and Anaemia Mukt Bharat	January 2024-March 2025
Swasti - The Health Catalyst	Communications Lead; Bhopal Healthy City Program	June-November 2023
NeVA evaluation	Public policy and digital-governance research involving Bihar's legislative institutions	Individual consultancy experience
FM radio and media	Content, campaigns, digital platforms, team leadership and public engagement	2010-2020

Organisation / assignment
Palladium India
Individually attributed role or contribution
Communication Lead; disaster-management PMU support to Government of Maharashtra
Period
March 2025-present
Organisation / assignment
UNICEF Bihar
Individually attributed role or contribution
State Consultant - Media, Communications & Documentation; Nutrition, ECD and Anaemia Mukt Bharat
Period
January 2024-March 2025
Organisation / assignment
Swasti - The Health Catalyst
Individually attributed role or contribution
Communications Lead; Bhopal Healthy City Program
Period
June-November 2023
Organisation / assignment
NeVA evaluation
Individually attributed role or contribution
Public policy and digital-governance research involving Bihar's legislative institutions
Period
Individual consultancy experience
Organisation / assignment
FM radio and media
Individually attributed role or contribution
Content, campaigns, digital platforms, team leadership and public engagement
Period
2010-2020

Education and perspective

Education: Executive MBA in Marketing and Operations, S P Jain School of Global Management; Bachelor of Mass Media in Advertising and Communications, University of Mumbai; Diploma in Radio and Communications.
Additional learning: Impact Management and Measurement of the SDGs, Duke University, 2024.
Leadership focus: Strategy, partnerships, operations, public-system communication and stakeholder engagement.

Dr Shweta Richa | Director

Dr Shweta brings more than eight years of public-health and healthcare experience across research, multi-district field operations, health systems, programme design, community engagement and governance evaluation.

As Medical Officer for the ICMR-NIN Diet and Biomarker Survey in Bihar, she led field operations across six districts, coordinating with government stakeholders, ICDS functionaries, Anganwadi Workers and ASHAs while supporting data quality and field-level assurance.

Her experience also includes the NeVA digital-governance evaluation involving NITI Aayog, GRAAM and Bihar's legislative institutions; health-consulting work with Swasti's Bhopal Healthy City Program; and health-systems and tribal-health research with the State Health Resource Centre-AIGGPA in Madhya Pradesh.

She currently contributes to health-systems strengthening and digital-health strategy through AMRA Advisory, bringing a systems perspective to programme design, research and implementation planning.

Selected individual professional experience

Organisation / assignment	Individually attributed role or contribution	Period
AMRA Advisory	Consultant; health-systems strengthening and digital-health strategy	May 2025-present
NeVA evaluation	Public policy and digital-governance evaluation involving NITI Aayog, GRAAM and Bihar's legislative institutions	December 2024-February 2025
ICMR-NIN / RMRIMS	Medical Officer; Diet and Biomarker Survey field operations across six Bihar districts	December 2023-July 2024
Swasti - The Health Catalyst	Health Consultant; Bhopal Healthy City Program and CPHC implementation research	July 2022-October 2023
SHRC-AIGGPA	Research Associate; health systems, tribal health, NHM finance and policy analysis	January-June 2022

Organisation / assignment
AMRA Advisory
Individually attributed role or contribution
Consultant; health-systems strengthening and digital-health strategy
Period
May 2025-present
Organisation / assignment
NeVA evaluation
Individually attributed role or contribution
Public policy and digital-governance evaluation involving NITI Aayog, GRAAM and Bihar's legislative institutions
Period
December 2024-February 2025
Organisation / assignment
ICMR-NIN / RMRIMS
Individually attributed role or contribution
Medical Officer; Diet and Biomarker Survey field operations across six Bihar districts
Period
December 2023-July 2024
Organisation / assignment
Swasti - The Health Catalyst
Individually attributed role or contribution
Health Consultant; Bhopal Healthy City Program and CPHC implementation research
Period
July 2022-October 2023
Organisation / assignment
SHRC-AIGGPA
Individually attributed role or contribution
Research Associate; health systems, tribal health, NHM finance and policy analysis
Period
January-June 2022

Independent evaluation research team at Bihar Vidhan Bhavan during the NeVA assignment. — Independent evaluators during a NeVA research assignment at Bihar Vidhan Bhavan undertaken through GRAAM.

Education and perspective

Education: Bachelor of Dental Surgery, Buddha Institute of Dental Sciences; Master of Public Health, Indian Institute of Public Health Gandhinagar; Executive Programme in Public Health Policy, Leadership and Management, AIIMS Jodhpur.
Leadership focus: Public health, research, programme design, field operations, implementation quality and health-systems thinking.

Experience and institutional history

Experience that informs GEMBA - clearly attributed.

The professional experience described on this page was gained by Amit Rakesh Dubey and Dr Shweta Richa through their respective assignments before or alongside GEMBA. It informs GEMBA's perspective and capabilities, but it is not presented as work contractually undertaken by GEMBA.

For GEMBA's statutory identity and current Director information, view Governance & Compliance.

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Bring the challenge. Build the right combination of support.

GEMBA welcomes conversations with government, development, research and philanthropic institutions seeking a grounded combination of public-health, evidence, communication, governance or implementation support.

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